The following chart reprinted from Marketing Profs (www.marketingprofs.com) suggests social media is among the least effective strategies when it comes to lead generation. Whereas, inside sales and telemarketing are among the most effective.

Growing your business is tough work.  Generating leads and qualifying them to a higher level are among the greatest challenges business marketers face today.

The message is simple.  If you know where you want to end up, make sure to use all of the best tools at your disposal to travel that path.  Don’t get side tracked with all the hype.  Targeted outbound  telemarketing and business development are still among the best and most reliable methods for filling your sales funnel and growing your top line.