Leads that are generated from your website have a very, very short life span and need to be dealt with within the first 5 minutes of their arrival.
That’s not a very big window of opportunity, but you are 4 times more likely to successfully qualify your lead than if you called back between 5 and 10 minutes. If you call within those first 5 minutes rather than waiting 30 minutes to get in contact, you are 21 times more likely to qualify your lead than if you waited. Astounding!
Do you contact your new enquiries back within 5 minutes or are you of the idea that you don’t want to look desperate so you’ll wait a couple of hours and call them back later, possibly making yourself look busier than maybe you are?
I have taken this information from a good book by Geoffrey James. Called “How to Say It: Business to Business Selling: Power Words and Strategies from the World’s Top Sales Experts.”