Teleprospecting In The New Demand Waterfall Configuration: Old News/New News

This past May Sirius Decisions presented their new demand waterfall model. It was very well received at the annual conference. Where before it took a narrow approach to the sales funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Of equal importance, it showcases how marketing and sales should be aligned, and how the funnel process integrates both fields.
At Good Leads we are glad to see that Sirius Decisions has in 2012 recognized the importance of outbound phone based business outreach. So that is the New News.  The Old News is that we have been offering a premium level of outbound business development (aka:teleprospecting) for a decade as this is Good Leads 10th Anniversary year.  We have much to add to this discussion and be glad to advise on your Sales and Marketing model and the respective alignment of the players. Here is the new Demand Waterfall:

Demand Water fall by Sirius Decisions

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