It is a familiar refrain of sales people and marketers everywhere. “I need to get in front of the right people!” The “right” people of course are those decision makers and the people who influence the decision makers who can lead you to the sale. Here are a few tips that can help you become more efficient in your prospecting efforts:
- Outline the profile of a customer and work backward to identify a list of target companies with the same attributes; annual sales revenue, number of employees, industry, and geography are common criteria.
- Define the stakeholders within the target companies, their titles, roles, and level of influence.
- Remember that no list is perfect and the best way to find the right person is to talk with people, even if they are outside the roles you are trying to engage. There is no magic list despite what you may hear.
- Be open to revising your original assumptions about the best targets; while there are trends in the ways companies are structured and behave, there are plenty of unique companies doing it their own way. Remaining flexible will prevent you from missing real opportunities.