When a sales organization misses their sales goals is it because they didn’t close the deals they had in their pipe or is it because they didn’t have enough quality opportunities in the pipe to begin with? The best way to accelerate your sales process and achieve your sales goals is to place high quality leads in the hands of your sales team. Many organizations focus on the quantity of leads they generate versus the quality of the leads. Certainly focusing purely on the quantity reduces the overall cost per lead on the front-end of the process however this approach generates a significant burden on the sales team by increasing the amount of time/cost it takes to sort through the “leads” to find the real opportunities if any to take to the next step.
Many lead generation outsourced vendors fail to ask one very important question in the development stage of a lead generation project. That question is very basic and can only be answered by your sales team. And that question is “what is your definition of a lead”? Many outsourced vendors simply say we’ll get you X number of meetings for your sales team. On the surface the number of meetings may sound great however if the individual you are meeting with does not have a need or interest in your offering it is a waste of time for your sales team and it will not help you achieve your sales goals. So if you want to move more opportunities into your pipe quicker and achieve your sales goals focus on the quality of leads entering you pipeline and not the quantity.